This strategy was developed by a club member, through feedback from members and the executive via responses to a questionnaire and face-2-face meetings. The development of the website was undertaken by Catalyst Interactive at no cost to the CBS.  

The strategy seeks to build a website that reflects:

• Its brand (the core values and strategic direction)
• Accurate (high quality) and timely provision of content
• Content that is scannable (brevity, summaries and lists of points are important)
• Content that is indexable and searchable by Google and other search engines (contains key words and other metadata)
• Content that is consistent in style and look and feel
• Content that is easily found (navigation intuitive)
• Content that is logically structured and topic based (user focused)
• Exhibits Innovative approaches to communication that encourage participation and building of a sense of community in the club
• Interactivity (to encourage cooperation, discussion and building of value), and
• Has some measurement of use (statistical information to enable longer term development of the website)
  

 Features of the website that help achieve these strategic aims include:

• A members only area
• Photogallery
• a calendar of events
• News and articles of interest
• a discussion forum for members (only) to ask an expert a question
• Easy access to information about the club for new members, and 
  
• A bonsai knowledge base - in the style of a wiki - that will grow with contributions by members and national / international bonsai enthusiasts to the benefit of all.

This website is an avenue for members to promote and learn about bonsai. You are encouraged to participate in building value and a sense of community through its functions and applications.