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News: New Website and Bonsai Wiki Launched PDF Print E-mail
Thursday, 17 January 2008
February marks the month that the Canberra Bonsai Society launches its new website and bonsai  knowledgebase (wiki). 
The website redevelopment was based on a web strategy that aims to reflect the objectives of the club, build value and a sense of community for members, and  encourage new members and attract bonsai enthusiasts nationally and internationally  .

This strategy was developed by a club member, through feedback from members and the executive via responses to a questionnaire and face-2-face meetings. The development of the website was undertaken by Catalyst Interactive at no cost to the CBS.  

The strategy seeks to build a website that reflects:

 

  • Its brand (the core values and strategic direction)
  • Accurate (high quality) and timely provision of content
  • Content that is scannable (brevity, summaries and lists of points are important)
  • Content that is indexable and searchable by Google and other search engines (contains key words and other metadata)
  • Content that is consistent in style and look and feel
  • Content that is easily found (navigation intuitive)
  • Content that is logically structured and topic based (user focused)
  • Exhibits Innovative approaches to communication that encourage participation and building of a sense of community in the club
  • Interactivity (to encourage cooperation, discussion and building of value), and
  • Has some measurement of use (statistical information to enable longer term development of the website)

 

 Features of the website that help achieve these strategic aims include:

 

  • A members only area
  • Photogallery
  • a calendar of events
  • News and articles of interest
  • a discussion forum for members (only) to ask an expert a question
  • Easy access to information about the club for new members, and 
  • A bonsai knowledge base - in the style of a wiki - that will grow with contributions by members and national / international bonsai enthusiasts to the benefit of all.

 

This website is an avenue for members to promote and learn about bonsai. You are encouraged to participate in building value and a sense of community through its functions and applications.

 

Last Updated ( Thursday, 21 February 2008 )
 
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